I recently went on a blogging course in Whitehall, London. Christine and I, agreed to meet on the train and travel together. The trains were chaotic and we had to keep changing the route but eventually took the next one to London Bridge and then to Whitehall via the London Underground. We arrived, exhausted but dived into the cloakroom, knowing full well this would tip us over the lateness line. I absolutely hate being late, but we were not the only ones, due to the transport problems.
Luckily, the lecturer was just starting and we plonked ourselves down and listened. As usual, with these things, they don’t give much away, but the content (below) did remind me of what I should do in order to be a tenacious blogger. I’ve listed the key features at the end of this blog, as they may help remind others what you need to do to improve your blog.
I found this information useful, but without much substance. On the plus side, the tips I liked helped refresh my mind about what I need to do to improve my blog. My main wish is to interest people and maintain their interest. The main reason for blogging is because I love writing and researching stuff. On this basis, I will continue, and it doesn’t hurt to remind oneself what needs to be done.
I’ve decided to have another look at blog themes, although will keep the rolling blog format. I need a strategy for social media as I want people to read my blog. I find reading other blogs, interesting too, so will keep an eye out for fascinating blogs to read and follow. As far as improving my skills, I am taking a photography course and may decide to do a Photoshop course too. I already use CANVA.
Another thing I plan to do is look at old blog posts and do some updates. I like the ‘break a story’ idea as I get out and about so could do more of this so long as it will interest people and remain relevant.
Anyway, after this event, we rushed back to London Bridge for our delicious meal in The Ivy. To be continued…
Blogging Course (Key Points)
Look at your blog and check colours, fonts, style and branding. Compare to others. Have a responsive layout. Plugins, links, platform?
Have a Media Kit (with case studies, traffic, engagements) – This is when you have lots of traffic!
Skill Up – Html, editing (photo shop), etc.
Is the theme consistent with your brand? Imagery/photos (you could be known for your pink, filtered photos). Know your style. Have a dialogue with followers. Go to networking events.
How are you doing as a writer? Tone/style…is it consistent? Visuals – Are they good enough. Photos should be very good. Text over pictures – CANVA is good for this. Search engines love videos. User experience – check for broken links, updating blog posts and make sure dates are relevant. No popups (although some disagree with this advice).
Networking and ask peers to share (something that I won’t do). Meetups, trade shows and FB groups. I haven’t found FB groups all that good. Collaborations, link ups and identify similar blogs.
Subscriptions, giveaways, competitions, list posts and check your headlines. Be controversial (finally found something I’m good at).
Break a story (e.g. review a new restaurant/exhibition).
Evoke an emotional response. Be personal and find new content/ themes.
Have a strategy and be methodical. Post three times a day (Twitter), once on FB, once on Instagram but keep it the same and scheduled. Engage others through content, peers and brands you like. Use news stories that are relevant to what blog about. I often use studies to back up what I am blogging about. Network with journalists. Pitch stories to local newspapers.
If you write about a product encourage the business to retweet (promote) what you have written.
Advertising with Google Adsense. Free to sign up and put the code on the blog. Affiliate marketing. Instagram is good with links.(This is not applicable to me at present.)
Sponsored posts – Someone pays you to write a post, newsletter or podcast. In other words, go freelance with your writing/photography. If you are an expert on something, then write an ebook/course.
Check to see how effective you are with Google analytics, FB insights, Twitter insights, reader surveys, etc.