Several months ago, five of us had booked to hear a lecture on Gin, History and Chemical Science, at the RSC, Burlington House, London. As always, these evening events are a great excuse for catching up with family, plus enjoying some wine, beer and food in the process.
As we strolled from the railway station through Trafalgar Square, towards the Piccadilly Circus area, we were instantaneously struck by the unnatural atmosphere after the appalling atrocities of the afternoon before. Everyone was respectful and subdued. People were observing the pavement art work and some were waiting for the Major of London to arrive and speak at a rally to show solidarity. Everyone seemed hushed, observant, considerate and emotional. Most of the sound seemed to be the helicopters above, police vans and sirens. It certainly wasn’t business as usual in London that evening. I couldn’t help feeling proud to be British, be grateful and take a few moments to think about the individuals injured or who had lost their precious lives so unexpectedly and needlessly.
RSC and Gin Lecture
We met other members of our party at the RSC, and enjoyed a complimentary gin and tonic. Very good gin, made by three chemists, one of them, Professor Andrew Whiting, was giving the talk.
The lecture was excellent and inspirational. Professor Andrew Whiting explained about the history and resurgence of the gin industry and his background. He then spoke about the business and their approach to developing innovative gins with imaginative flavours. He also talked about the marketing and branding approach going from the original Breaking Bad image towards a modern, slick and more wholesome brand, thus attracting a wide customer base. May have to check out the chocolate flavoured gin for future reference!
Afterwards, we went for a quick drink and meal and then caught a train home feeling very tired, happy and appreciative. We all had an enjoyable evening out which gave me an insight to the business of gin, humility and respect.